Terrapin Care Station Dispensary
- SEO Strategy
- Keyword Research
- Structured Data
- Website Updates
- SEO-Friendly Website Design
- Content Strategy
- Content Creation
- Copywriting
- Link Building
- Reporting/ Analytics
Picture this: a small, locally-owned dispensary in Boulder, Colorado that grew into a multi-state operator in just a few short years. Terrapin Care Station’s success in the cannabis industry is no accident. For the last three years, I have been working directly with their digital team as their SEO advisor to maintain a digital presence that is as convenient and approachable as their brick-and-mortar dispensaries.
Phase 1: Competitive Review
Our journey began with a competitive analysis of their website versus the market, where I identified opportunities to improve the site’s SEO. As we conducted keyword research and implemented structured data, we were able to target both local dispensary funnels and national product-driven funnels. Through website updates like improving structured data and making copy edits, we were able to improve the site’s overall user experience and increase its visibility on search engine results pages.
Phase 2: Content Creation
But our work didn’t stop there. By focusing on four content pillars and prioritizing keywords based on client needs, we developed a content plan that drove traffic to their eComm website and boosted online sales. Using high-value keywords and market trends, we identified topic niches that would educate, inspire, and connect the Terrapin community.
Phase 3: Reporting and Analytics
Our efforts were not in vain, as ongoing reporting and analysis showed an increase in organic keywords by 7x and organic traffic by 2x from 2021 to 2023.
In search of an online business booster? Look no further. My track record speaks for itself: I’ve taken many small and multi-state businesses from stagnant growth rates to soaring heights with innovative content strategies. Through my expertise in search engine optimization (SEO), I’m equipped with the strategies needed to elevate any business toward their goals and aspirations – all while remaining ahead of trends within this ever-changing field! With increased visibility and more traffic just around the corner, investing in Expert SEO services means investing in success.
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