Co-Founder of A.V.O Brands. Brand strategist and copywriter for cannabis, beverage, and CPG brands that refuse to be commodities.
Mission before margins. Values before vanity metrics.
Co-Founder of A.V.O Brands. Brand strategist and copywriter for cannabis, beverage, and CPG brands that refuse to be commodities.
Mission before margins. Values before vanity metrics.
Leafy Laney began as the name behind the writing. Over time, it became the place where Elaine Petitgout-Brice developed a larger point of view about brands, creativity, and the future of the work.
After years in cannabis, beverage, and CPG, one pattern kept showing up: brands did not need more content nearly as much as they needed a stronger idea holding it together. Strategy, story, voice, and creative direction had to stay connected, especially as growth brought more channels, more contributors, and more AI.
That is where Elaine works best. She finds the idea underneath the noise, gives it language, and builds the narrative systems that help a brand scale without becoming generic.
Her approach is deeply human and openly pro-technology. AI can amplify the work and accelerate exploration. Judgment, taste, curiosity, and point of view still have to come from people.
Brand strategy, SEO, and copywriting for cannabis brands navigating regulation and commoditization.
Clients:
Strategic positioning and packaging design for beverage brands competing with Big Bev budgets.
Clients:
Brand foundations for CPG brands with conservation, sustainability, or social impact missions.
Focus:
Strategy is led by both Creative Consultants: Elaine (Copy) and Naphtali (Art). You get principal-level thinking, not junior account managers executing templates. A.V.O is small by design: fewer clients, deeper work, more care.
Elaine and Naphtali lead brand strategy (positioning, messaging). Once foundations are set, execution (design, content, SEO) is handled by trusted collaborators or your internal team. Best of both worlds: founder intimacy + team capacity.
A.V.O only works with purpose-driven brands. If your mission is growth at any cost, it's not a fit. But if you're building something meaningful and need strategic foundations to scale without selling out, let's talk.
Design without strategy is guessing. Get positioning and messaging right first. Then every design decision becomes deliberate, not subjective.
Strategic foundations aren't sexy. But they compound. Invest in positioning once, leverage it for years. Brands that skip this step pay for it later in rebrands, confused messaging, and commoditization.
Purpose-driven brands don't sacrifice values for growth. Mission and profit aren't mutually exclusive, but mission comes first. If you're optimizing for exits over impact, A.V.O isn't the right fit.
Agency templates don't build differentiated brands. You need founder-level thinking from people who care. A.V.O stays small by design: fewer brands, deeper work, giving a damn.
Working across cannabis, beverage, and CPG builds pattern recognition: what's working, what's overhyped, what's emerging. Specialization is overrated. Cross-industry experience builds better brands.
Book a free 30-minute discovery call. Expect a review of your current positioning, blind spots identified, and an honest take on whether A.V.O is the right fit for your brand.
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